OVO, short for October’s Very Own, is a Canadian lifestyle brand founded by rapper Drake, Oliver El-Khatib, and Noah “40” Shebib. Known for its signature owl logo and minimalist streetwear, OVO blends music, culture, and fashion into a unified aesthetic. The brand delivers clean silhouettes, luxe materials, and limited-edition drops that reflect Drake’s personal style and the global OVO movement. From hoodies and varsity jackets to collaborations with elite brands, OVO is both a fashion label and cultural statement.